I think they hyped it and it has not stimulated the interest they anticipated. But as they say there is no such thing as bad publicity. I think that if they had thought it through gone back to the model where you can by say one token for £2,50 or 5 for £10. The event has to an extent alienated passholders but they know they will come back on different days.
I think the marketing is disappointing. The most powerful marketing was when they announced the events in quick succession. Announcing what the event is a few days before the event, a lot of people will have booked other things. Other theme parks have announced events for the whole year, not just a title. At the moment we have 80s party which we can only assume is May day and the Thomas 80 birthday for whitsun. What is the marketing team doing, they should be hyping these up surely. I think the park needs to get a new marketing team. Marketing has seen a sharp decline in quality.
They should be hyping the events for the whole year, people will book events later in the year now, and the bookings are made earlier in the year helps to plan staffing for the events surely. Late night riding is a big thing for a lot of people, so hype it up. They are doing more late night riding in the main season than most other parks.
This is a great park, I just hope they can keep up the momentum. I am already planning what I am doing during the summer months. I don't see any events at the Manor that appeal based on the information to date. I have been coming to the park for over 40 years, they need to capitalise on the entertainment offering when a lot of their competition (Merlin) are cutting back.
